Clean Beauty And Its Success: How To Get Your Slice Of This $BN Market
Anyone who has been keeping an eye on the beauty industry knows that Clean Beauty has been on the rise for a couple of years now. In 2018, natural skincare alone held a market share of 10.31 billion USD! Forbes marked Clean Beauty as one of the "6 Trends Shaping The Future Of The $532B Beauty Business" in 2019. And its influence on the beauty industry is only growing.
What is Clean Beauty?
Clean Beauty can be defined by two key elements: the use of non-toxic ingredients and transparency about which ingredients they do use. No mystery ingredients and nothing that can damage your delicate skin.
The term can also be extended to describe a company's policies, like ethical sourcing of ingredients, no animal testing, fair treatment of employees and safe working environments. Though these kind of companies also are often described as green beauty, organic beauty, natural beauty or even just vegan beauty brands.
Why is Clean Beauty so successful in the beauty industry?
With the rise of social media in the last couple of years, the need for transparency from consumers has risen exponentially. Companies are scrutinised online if they act unethically or are not transparent about their products and policies or are seen as 'shady'. This means that every industry, but especially an industry that is popularised by celebrities like the beauty industry, is under close supervision from anyone with an internet connection.
The beauty industry is catching up to this and are going all in for clean beauty, and reaping the benefits of it! Clean Beauty brands have been on a rise, with Gwyneth Paltrow's Goop leading the way. She has been quoted saying “the idea that you’re exercising and trying to eat well and then slathering yourself with chemicals, parabens, and silicones — it’s not great.” And this ethos has caused her brand to grow massively in the beauty industry, with a 50 percent growth in product sales year-over-year! More than ever, it pays to be clean.
How can Clean Beauty help your Beauty Business grow?
Now the whole reason you're reading this article is: but how can I benefit from this? Well, making sure your products oblige to Clean Beauty guidelines can help you build a brand that will stand the test of time and tap into this growing billion dollar industry. At Diadem Business Consulting we pride ourselves with our love for Clean Beauty and the beauty industry. With our years of experience we can help your Beauty Business grow!
Want to get started right away? Check out our exclusive Mentorship programmes, only for the most ambitious beauty business owners who want to grow their business to a household name in the beauty industry.
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