3 Proven Strategies to Promote Your Health Product
Are you trying to promote your health or beauty product but unsure where to start? Or maybe you’re already running a successful wellness business but want to attract new clients? Promoting your business can be tough, especially with saturated markets and the sheer volume of resources available to entrepreneurs. It can be difficult to know where to start. So, to make things easy, we’ve pulled together 3 proven strategies to help you promote your product and grow your client base – all with successful, rapid results.
1. Network, network, network
Use social media to your advantage – it’s where you build trust and business credibility. LinkedIn is a vital tool for network marketing, so use it to research and connect with fellow health entrepreneurs and brands. On Instagram, post about the valuable benefits of your product, and spark discussions in your comments section. End your post with a question or ask your followers to tag a friend to generate conversations. Promotion is all about visibility, so follow industry professionals and consistently comment on their posts. The more you comment, the more you – and your product – will be seen.
2. Find a mentor
Mentorship is a sure-fire way to gain industry knowledge and grow your business. In fact, research shows that 70% of small business owners who receive mentoring survive for 5 years or more – that’s double that of those who don’t receive mentoring. Having a mentor means you can learn from their mistakes, saving you vital time and money. It also gives you unique access to your mentor’s professional networks where you can connect with like-minded individuals and help you define your goals. Initiatives like our exclusive Scale Up programme are an easy way to access health and beauty business mentorship. Our 12-month programme connects you with experts, all while providing you with bespoke resources and tailored business support.
3. Publish content
Content marketing is a proven strategy to promote your product – companies with blogs generate 67% more leads than those without. To increase audience engagement and drive traffic back to your product, you need to be publishing regularly. Tried-and-tested content options include blogs, videos and social media posts. But to be successful with these, make sure you’re answering a consumer problem and providing value to your audience. Content for the sake of content is not worth anyone’s time. When publishing posts to your website, make sure they’re optimised for mobile. Over 50% of all internet traffic now comes from mobiles and as a result, mobile-friendly sites show up higher in search engines. To ensure your content is mobile-friendly, test it by browsing on your phone.
Your website should:
Be easy to navigate
Look clean (no blocks of wordy copy)
Have plenty of imagery and white space
Have an obvious CTA (Call to Action)
So, there you have it: 3 research-backed strategies for successful promotion of your health product. Remember, while there are tons of marketing resources available online, nothing serves the same promotional advantages as professional mentorship. Check your eligibility and apply for our Scale Up mentorship programme here. It could be the best business move you’ll ever make.