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Marketing with Social Media

Cutting Wood

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This two-day content is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how speciality sites and social media management tools can take their social media marketing to the next level.

Outcomes:


Describe the value of social media to their marketing plan
Create and launch a social media marketing plan
Select the right resources for a social media marketing team
Define how to use social media to build an internal community
Use metrics to measure the impact of a social media plan
Manage difficult social media situations
Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
Decide whether a blog adds value to a social media plan
Speak about speciality sites and social media&nbsp;management tools
Stay on top of social media trends and adjust their plan as the online world evolves