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Introduction to E-Mail Marketing

Cutting Wood

E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this two-day workshop you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this content, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer.


Apply the concepts of e-mail marketing to grow the influence and reach of a business
Analyse the different applications of e-mail marketing
Select a campaign strategy that will help them increase their reach
Apply a defined strategy to get the best out of every e-mail campaign
Track and analyse the results of an e-mail campaign