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Entrepreneurship 101

Cutting Wood

Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about? Millions of people around the world are living that dream and running their own business.
This content will teach you the basics of entrepreneurship. You’ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. At the end of the content, you’ll have a solid foundation to start your entrepreneurial journey.


Identify the traits of an entrepreneur and assess their entrepreneurial capabilities
Outline and evaluate a business idea
Develop a product idea
Identify their target market and customers
Develop a value proposition
Understand different types of business ownership and structures
Evaluate franchising and business purchasing opportunities
Create a pitch deck, executive summary, company presentation, technical white paper, and business plan
Create financial projections for their business
Identify where to find business funding
Create a product development plan, marketing plan, and sales strategy
Identify ways to protect their intellectual property
Describe effective ways to brand their product
Choose the right location for their business
Launch and grow their business
Demonstrate the behaviours of an entrepreneurial leader
Find appropriate resources to help them on their journey