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E-Commerce Management

Cutting Wood

As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2015, e-commerce is expected to generate over $400 billion annually. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce.
This content will teach entrepreneurs how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.

Outcomes:


Describe what the terms e-commerce and m-commerce mean
Develop an e-commerce business plan
Evaluate e-commerce software options
Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
Test, launch, and update your e-commerce site
Design engaging, responsive web content
Understand e-commerce payment options and choose appropriate options for your site
Use appropriate tools to track key e-commerce metrics
Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
Create a marketing plan with all the essential elements
Market your online store using social media and other appropriate channels
Use discounts and promotions to market your e-commerce business
Understand what security and privacy issues face e-commerce businesses and handle customers information accordingly
Protect your intellectual property
Identify the rules and regulations that will govern your e-commerce businesses