< Back

Building a Brand on Social Media

Cutting Wood

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this content will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.


Define terms related to social media branding
Create a strategy for your social media brand
Describe various social media platforms and identify what platforms fit your brand
Communicate effectively over social media
Deal with negative feedback and criticism
Create a social media playbook to guide brand ambassadors
Evaluate your brand strength and revise your strategy